Illustration series for packaging inserts

I was invited to create a series of illustrations for a beautifully designed set of children’s blocks developed by architects. The product combines style, minimalism, and thoughtful design — made to inspire open-ended play and creativity.

The client requested unique illustrations to be included as postcards inside the box, adding a warm, artistic touch to the unboxing experience. These illustrations are meant to reflect the brand’s modern aesthetic while remaining playful and child-friendly.

The goal was to create a soft, minimalistic illustration that could be used as a postcard 
insert in the packaging and as social media content for a premium children’s block set designed by architects.

The illustration features a cute rabbit character interacting with the blocks in a playful and heartwarming way — sitting on them, stacking them, or using them creatively. 
The scene was designed with a white background, a clean layout, and a gentle emotional tone to reflect the brand’s modern and thoughtful aesthetic.

I was genuinely excited to be part of this beautifully crafted project. The blocks are inspired by real architectural elements developed by the architectural bureau Wall, making the product both playful and meaningful. It was a joy to bring warmth and imagination to a brand that blends thoughtful design with childhood creativity.

If you’re looking for an illustrator to create unique packaging for your product, I’d be happy to chat.