My recent work on designing a brand identity for a children swimming school in England. This project required a careful blend of creativity, strategic design, and attention to detail to create a brand that truly resonates with kids and parents alike.
Initial Research and Brand Strategy
Every strong brand identity starts with understanding the client’s vision, audience, and competitors. I conducted initial research to capture the core values and mission of the swimming school, identifying what would make it memorable for kids and parents alike. This foundation informed every design choice moving forward, from mascots to color schemes.
For this step I use Pinterest and Behance to find competitors and analyse their brand strategies.
I began with mascot design. Each character was crafted to embody the joy and friendliness that the swimming school represents. These mascots not only add personality to the brand but also help create a welcoming, fun experience for young swimmers.
Logo design
I then focused on logo design, creating several versions to ensure the logo remains recognizable across various applications—whether on social media, print materials, or school merchandise. The goal was to make sure the logo maintained its appeal and clarity, no matter where it appeared, aligning with professional branding standards.
I designed a few versions of the logo for various purposes, such as horizontal and vertical layouts.
Color Palette
An essential part of this project was establishing a color palette with shades that appeal to children while maintaining a cohesive, professional look.
Illustrated Map
Finally, I created a detailed map that represents the progress of learning new skills.
This project allowed me to utilize my skills as a graphic designer, combining branding strategy with visual design to create a memorable, cohesive identity for the swimming school. It’s always rewarding to see thoughtful design make a difference, especially in environments where kids can learn and feel inspired!
