How to choose the right illustrator for your children’s book

Writing a children’s book is about more than words — it’s about creating a magical reading experience that feels engaging and relatable for young readers. The right illustrator doesn’t just add pictures; they become a storytelling partner who helps shape how kids experience your book. But how do you choose the illustrator who’s right for you?

1. Define Your Vision

Before reaching out to illustrators, be clear on what you’re looking for:

• What age group is your book for?

• Do you prefer whimsical, realistic, bold, or soft styles?

• Are you envisioning full-page illustrations, spot drawings, or character-driven visuals?

  
  

Having a vision doesn’t mean you need every detail figured out — but it helps you find someone whose style matches the atmosphere of your story.

Pro tip: Browse Pinterest for inspiration. Collect illustrations, color palettes, or character examples that reflect the feeling you want for your book. This makes it easier to communicate your vision to an illustrator.

2. Look at portfolios, not just prices

Every illustrator has a unique voice. Browse their portfolio to see if:

• Their characters feel expressive and relatable to children.

• Their use of color and composition captures the mood you want.

• They have experience working on children’s projects like books, games, or toys.

Pro tip: Look at an entire project, not just a single image. You want an illustrator who can carry consistency across your whole story.

3. Ask about their process

A professional illustrator should guide you step by step. Ask:

• How do they approach sketches, drafts, and revisions?

• Do they provide updates along the way?

• How do they handle feedback and collaboration?

This gives you confidence that your story will be shaped with care and attention, not just delivered as a final product.

4. Check communication and collaboration

Creating a book is a partnership. You want someone who:

• Listens to your ideas and explains their own clearly.

• Respects timelines.

• Is open to feedback while keeping the creative spark alive.

Good communication often makes the difference between a stressful project and a joyful creative journey.

5. Understand pricing and rights

Illustration is an investment in your book’s success. When comparing quotes, ask:

• What’s included (number of illustrations, revisions, cover art)?

• Which usage rights are granted (print, digital, merchandising)?

• Is the timeline realistic for your publishing goals?

Remember: the lowest price isn’t always the best value. High-quality illustrations can make your book stand out and stay memorable for years.

6. Trust your gut

Beyond skills and budget, trust your instincts. Do you feel the illustrator understands your vision? Do their characters make you smile, laugh, or imagine your book in the hands of children?

If the answer is yes, you may have found the right creative partner.

Conclusion

Choosing an illustrator for your children’s book is one of the most important creative decisions you’ll make. The right illustrator isn’t just an artist — they’re your collaborator, someone who helps turn your story into an imaginative journey for children and families.

If you’re currently looking for an illustrator, I’d love to hear about your story and vision. Feel free to contact me here